Plain-English editor
“We added a new doctor six months ago, and patients still don't know she's here because she's not on the site.”
Type “Add Dr. Patel to the team page with this photo.” Done in a sentence, not three follow-up emails.
Founding-partner beta · 20sold out · standard seats open
Custom chiropractic websites, edited in plain English
The only constant
is change.
Your chiropractic website should keep up.
Healthcare. Google. Patients. Insurance.
Your team. Your hours. Your services.
Everything around your practice is in flux. PracticeFlux builds you a custom chiropractic website that keeps up: edited in plain English, evolving every day you own it.
Want to see it in action first? Ask for a walkthrough and I'll share my screen and show you the AI editor live. Or read the real-practice case study: 6× the traffic and page-1 Google rankings.
- Auto Page Create
- Auto Blog & Publish
- SEO Insights
- Translations
- Promotions & Announcements
your-practice.com / admin
Write a new page about prenatal chiropractic care, add it to the navigation,
and translate it into Spanish.
PracticeFlux
Drafted /prenatal-care in your tone, added it under
“Services”, and published a Spanish version at /es/cuidado-prenatal.
Schema and sitemap updated. Saved as v18.
Six months after launch
Most chiropractic websites die quietly.
You bought it. You loved it. You haven't touched it since.
Maybe you spent $5,000 on a custom build. Beautiful at launch, but every change since takes days and costs hundreds. Or you've been paying $400 a month to a templated “chiropractor website company” for three years. That's $14,400 in, and you're still wondering what you're actually paying for, because nothing on the site has changed.
Meanwhile, your practice kept moving, and the site didn't. A website is sold as a one-time purchase pretending to be a living thing, or a subscription pretending to be a service.
Neither one delivers. PracticeFlux delivers both: a site that genuinely evolves with your practice, and a service that earns its keep every month. Features you'll actually use, at a price probably lower than what you're already paying for a template that looks like every other practice in town.
Auto Page Create
“We've been doing dry needling for a year. Patients still call to ask if we offer it, and we don't show up in Google when they search for it.”
Say “add a dry needling page to services.” Page written, navigation updated, schema in place, and Google can finally find you for it.
SEO Insights
“We've had a slow quarter. Turns out Google's last update tanked our rankings months ago, and nobody told us.”
Drop your Search Console export into the SEO tab and get back what shifted, plus one specific fix for each finding you can apply in a click. A five-minute checkup, whenever you want one.
Promotions & Announcements
“Next week is looking thin. We could fill it with a $79 new-patient special, except every promotion takes weeks to launch.”
Type “run a $79 new-patient special through Saturday.” Banner live within the hour. The week fills itself.
Your patients aren't googling chiropractic philosophy. They're searching “how do I get rid of this back pain so I can pick up my grandkid again?”
PracticeFlux makes sure they find you, and that what they find feels like the you of today, not the you from three years ago.
Real results · the founder's own practice
Mine went the other way. Here's the chart.
Bay View Chiropractic, my practice in Milwaukee, relaunched on PracticeFlux in December 2025. This is its Google Analytics ever since: 6× the visitors, page-1 rankings for the local searches that book appointments.
Read the Bay View case study Tri Modern: 80% of their traffic was junk
The founding twenty · updated with every launch
Every practice that joins goes on the map.
Real practices, pinned where they practice. Tap a pin to meet them. Interest has been unbelievable: all 20 founding seats sold out and those sites are being built right now; a new pin goes up the day each one launches. Standard seats are open if you want one of the next pins to be yours.
Bay View Chiropractic
Milwaukee, Wisconsin
The founder’s own practice: relaunched on PracticeFlux in December 2025, 6× the visitors since.
Tri Modern Health
Hoffman Estates, Illinois
Bilingual English/Spanish rebuild. 80% of the old site’s traffic was junk; now it ranks for searches that actually book.
Juarez Chiropractic
Chicago, Illinois
Migrated from a legacy provider with SEO intact. Search rankings have climbed since day one.
WellnessOne Knee & Spine Center
Lincoln, Nebraska
Founding partner, live as of July 2026: a full rebuild with every page and URL carried over intact.
New Leaf Chiropractic
Hurst, Texas
Dr. Curtis Begin's practice, live as of July 2026: a complete 30-page rebuild, moved off a legacy platform with SEO carried over.
Lemont Active Chiro
Lemont, Illinois
Dr. Tim Filippini's practice, live August 2026: rebuilt from a shared-template platform into a custom site, with every old URL carried over so rankings follow.
Pineapple Chiropractic and Podiatry
Clifton, New Jersey
Dr. Lee holds both credentials, DC and DPM, so the site had to speak two specialties at once. A complete ground-up rebuild, live August 2026.
Kentwood Family Chiropractic
Grand Rapids, Michigan
Dr. McAllister asked his old website company for one small change in June. While he waited, we built this entire site from scratch. It's faster, it looks better, and as far as we know they still haven't made the change.
Chiropractic Wellness of Tinley Park
Tinley Park, Illinois
Dr. Hoekstra's practice, live August 2026: a complete rebuild with the office's real photography and a working new-patient lead pipeline.
Care Chiropractic
Odessa, Texas
Dr. Steen's West Texas practice: 27 pages covering every therapy in the clinic, scoring 100 on Google's Lighthouse audit. The old site scored 64.
Twin Tiers Chiropractic & Wellness
Hornell, New York
Dr. Britt treats patients across the New York and Pennsylvania line; one site serves both offices, Hornell NY and Osceola PA.
20 of 20 founding seats claimed
- Bay View Chiropractic · Milwaukee, WI
- Tri Modern Health · Hoffman Estates, IL
- Juarez Chiropractic · Chicago, IL
- WellnessOne Knee & Spine Center · Lincoln, NE
- New Leaf Chiropractic · Hurst, TX
- Lemont Active Chiro · Lemont, IL
- Pineapple Chiropractic and Podiatry · Clifton, NJ
- Kentwood Family Chiropractic · Grand Rapids, MI
- Chiropractic Wellness of Tinley Park · Tinley Park, IL
- Care Chiropractic · Odessa, TX
- Twin Tiers Chiropractic & Wellness · Hornell, NY
Custom-built, never templated
A custom chiropractic website, designed around you.
Before you ever open the editor, we hand-design your site around your practice: your brand, your services, your voice. Not a template with your logo dropped in, the kind every other clinic in town is also using.
- Designed for your brand: your colors, your photography, your tone
- A dedicated, search-ready page for every service you offer
- Real copy written for your practice: no “lorem ipsum,” no recycled stock
- Local SEO structure, schema, and fast mobile loading built in from day one
- One of a kind: never the same template as the practice down the street
We design it, you review, we refine it together: live in about 1–2 weeks. Then it becomes a living site you change just by describing what you want. Start with a walkthrough →
Three live PracticeFlux sites. Same platform, zero shared templates.
Real sites, live right now
No two PracticeFlux sites look alike.
Every screenshot below is a real practice's live website, designed from scratch around their brand. Click any of them and look around: same platform underneath, a completely different site on top.
Want to see where they all are? Every practice goes on the map.
The plain-English editor
Just describe it. Watch it happen.
Every change to your site (a new phone number, a softer brand color, a fresh photo on the services page) starts with a sentence. You type it the way you'd say it to a person, and the AI backend does the work: finds every place it applies, updates them all, previews the result, and saves a version you can roll back.
- No menus, no settings panels, no manuals to read
- One sentence updates every place the change applies
- Preview before you publish · roll back in one click
- Works on copy, layout, photos, code, schema: anything on your site
Want to drive it yourself? The editor is access-controlled. We walk you through it personally over a quick screen-share, or set you up with a guided trial. Request a walkthrough →
your-practice.com / admin
Change the phone number to 414-555-0180 everywhere it appears.
PracticeFlux
Updated in 7 places: header, footer, contact page, schema, two
service pages, and the sitemap. Saved as v34.
Add a photo of our new treatment room to the services page,
between Adjustments and Pediatric.
PracticeFlux
Added. I used the photo you uploaded last week and wrote alt text:
“New treatment room with adjustment table and warm lighting.”
Saved as v35.
Make Friday hours 8am to noon instead of 8 to 4.
The editor also handles…
- Media & images
- Navigation & menus
- Hours & contact info
- Brand colors & fonts
- Staff bios & photos
- Services & descriptions
- Calls-to-action
- Reviews & testimonials
- Contact form fields
- Booking & scheduler
- Insurance & intake
- SEO schema & structured data
The heavy lifting
Five jobs your site does the moment you ask.
The work that goes stale fastest on every other chiropractic website. Some take a quick one-time setup. All of them take a sentence to use after that. What used to be a phone call and three weeks of waiting takes a moment.
What's included
Everything you'd otherwise cobble together.
Every chiropractic website we build includes hosting, design, edits, SSL, backups, and versioning on one line item. No upsells, no “upgrade your plan” to fix a typo.
Fast hosting
DigitalOcean infrastructure, HTTP/2, image optimization, aggressive caching. Tuned for Core Web Vitals out of the box.
SSL forever
Let's Encrypt certificates auto-renewed for the life of your subscription. Green padlock on day one and every day after.
Versioned edits
30 most recent versions of every file kept automatically. Roll any change back in one click.
500K tokens / month
Dozens of substantial edits a month. Most practices use a fraction.
Direct human help
Stuck or want a real human's eye on something? Email us and we'll handle it directly. Included, not an upsell.
Daily backups
Full off-site snapshots every day, retained 30 days. Combined with versioning, nothing you do is ever truly destructive.
Custom-built, not templated
A site designed around your practice.
Every PracticeFlux site is hand-designed for your services, your voice, your patients. No “Lorem ipsum” pages. No recycled stock. Ready the day it goes live.
Move better. Live better.
Family chiropractic care in Milwaukee.
Book a visit
Yours, always
You're not locked in. Ever.
Cancel anytime. Month to month.
No annual contract, no penalty, no retention call. Your subscription ends, the site comes down with it, you owe nothing. If you'd like to keep the site running somewhere else after canceling, we can package up the static files for a small fee that reflects how long you've been with us.
- Cancel anytime, month to month, for $0
- No penalty, no negotiation, no retention call
- Optional static file export if you want to keep the site live elsewhere
Optional add-on
Cost to export your site files
Only applies if you want to take your site and keep it running
somewhere else after canceling. Pure cancellation is always free.
Why the sliding scale: a custom chiropractic site
typically runs $3,000–$8,000 up front. We charge $595 to keep
your onboarding low (and waive even that for founding partners),
and earn the rest of the design investment back through your
subscription. The export fee covers the gap if you leave in the
first year. By month 12, it's earned back, and the export is free.
If you've been with us 1–6 months
$500
If you've been with us 7–12 months
$250
After 12 months with us
Free
Export includes clean HTML/CSS, a contact form wired to a free third-party,
and all your images. Host it on Netlify, Cloudflare Pages, or anywhere else
for $0–10/month.
How it stacks up
Built different. Priced different.
Your two options today are a custom developer who charges thousands and then disappears, or a chiropractic-template host that charges hundreds a month for a site that just sits there. PracticeFlux is neither.
Custom developer
You own it, but it's frozen
Templated chiro host
Perfect Patients, iMatrix, etc.
PracticeFlux
Custom · live · self-driving
Up-front cost
$5,000 – $15,000
$0 – $1,000 setup
$595 setup
waived for founding partners
waived for founding partners
Monthly
$0 – $100 hosting
$99 – $1,599+ /mo
hidden until you book a sales call
hidden until you book a sales call
$200 /mo
published right here
published right here
Design
✓ Custom
× Template
✓ Custom
Make a change
Email + $100/hr · days to weeks
Email support · days of wait
Type a sentence · seconds
Blog content
You write it (you won't)
Generic or none
Auto-drafted, on-topic
SEO monitoring
× Extra project
Basic dashboard
Drop-in reports → instant insights + one-click fixes
Languages
× Extra project
× Rarely offered
✓ Native, instant
Run a promotion
Call developer · $100+ each
Submit a ticket · wait
Describe it · schedule it · done
You own the files
✓ Yes
× No. You leave with nothing
✓ Free static export after year 1
A small but telling difference
They won't tell you the price until you book a call.
Every Perfect Patients and iMatrix tier page is gated behind “Take the Quiz” or “Book a Discovery Call.” You can't compare them without sitting through a sales pitch. Our pricing is published on this page: $200/mo, $595 one-time design & onboarding. Cancel anytime, month to month. No quiz. No discovery call. No guessing what tier you can afford until a salesperson tells you.
Pricing ranges sourced from vendor sites and public BBB filings. iMatrix top tier documented at $1,599/mo in a May 2025 complaint; entry-level starts at $99. Perfect Patients publishes no public pricing. The point isn't the exact dollar; it's that you've been choosing between “expensive and stuck” and “cheap and stuck.”
Coming from another platform?
Already on iMatrix, Chiromatrix, Inception, or Perfect Patients?
Here's exactly what switching looks like from where you are, and how your Google rankings come with you, instead of resetting to zero.
Leaving iMatrix
Own your domain and your site.
See the alternative
Leaving Chiromatrix
Custom: not the same template as the practice down the street.
See the alternative
Leaving Inception
A homepage written for your practice, not recycled.
See the alternative
Leaving Perfect Patients
The premium site without the premium retainer.
See the alternative
On something else?
How we migrate any chiropractic site without losing rankings.
How it works
The founding cohort sold out · standard seats are open
The beta filled fast. Your seat is open.
I took 20 practices into the founding-partner beta, and every seat sold out. Those sites are being built right now. Standard seats are open at the published rate: same custom build, same product, same direct line to me. One price, on the page, no discovery call to find out what you'd pay.
Standard · open now
Practice
$200
/month
+ $595 one-time design & onboarding
- Custom-designed website, never a template
- Auto Pages, Blog, SEO, Translations & Promotions
- Plain-English editor
- Fast hosting, SSL, backups
- 500K AI tokens/month, dozens of edits
- Versioned history (30 versions kept)
- One-click static export after 12 months
- Direct line to me (Josh) for support
- Cancel anytime, month to month
Custom design and onboarding billed once at launch. No contracts, no support tickets, no waiting on a queue. The price is on the page: no quiz, no discovery call.
Founding beta · sold out
Founding partner
$100
/month
the first 20 practices · locked in for life
- Custom-designed website
- Auto Pages, Blog, SEO, Translations & Promotions
- Plain-English editor
- Fast hosting, SSL, backups
- 500K AI tokens/month, dozens of edits
- Versioned history (30 versions kept)
- One-click static export after 12 months
- $595 design & onboarding fee waived
- Direct line to me (Josh) for support
- Cancel anytime, month to month
All 20 founding seats sold out and those sites are being built now. Founding partners keep $100/month for as long as they stay: that was the deal for betting on this early, and it never expires.
Questions
The short version.
Are these websites only for chiropractors?
Yes. PracticeFlux builds custom chiropractic websites and nothing else.
The page structure, the copy, and the SEO are all tuned for how patients
actually search for care, from “chiropractor near me” to specific services
like spinal decompression or prenatal care. That focus is why these sites
get found and booked, instead of looking like a generic small-business template.
How is this different from a custom developer or a chiro-template host like Perfect Patients or iMatrix?
A custom developer builds you something beautiful and then disappears. Every
change is an email, a quote, and a wait. A templated chiro host charges
hundreds a month for a site that looks like every other practice in town and
still requires a support ticket to update. PracticeFlux is the custom build
and the always-on team that keeps it working, at less than what
most chiro hosts charge for the template alone.
Can I run new-patient specials and other promotions through it?
Yes, that's a first-class feature. Describe the special (“$49 new-patient
special through July 4, includes exam, X-rays, first adjustment”) and your
site puts up a banner, adds the right schema so Google can show it as an offer,
and takes it down on the scheduled date. Same goes for closures, weather alerts,
and announcements like welcoming a new doctor.
Does the AI actually publish to my live site without me looking?
Only if you want it to. By default Auto Blog posts arrive as drafts for you to
approve. You can flip it to auto-publish per topic, per category, or globally,
and every post is editable in seconds afterward. Every change is versioned and
reversible.
How accurate are the translations?
Better than a generic translator because we pass clinical context: “this is a
chiropractic practice; ‘adjustment’ means a spinal manipulation, not a refund.”
Each language is reviewed for clinical accuracy before going live, and you can
tweak any phrase in plain English.
What do the SEO recommendations look like in practice?
You export your Google Search Console and Analytics reports (about five minutes)
and drop them into the SEO tab. The AI reads them and hands back a short,
plain-English digest, usually 2 or 3 specific suggestions like “add two
testimonials with city names to your home page” or “your services page is missing
a schema field that's costing you the rich result.” Most can be applied in one
click. No dashboards to learn.
Do you handle our email too?
No, and that's intentional. We host websites only. Your email stays with whoever
you use now (Google Workspace, Microsoft 365, Fastmail, Zoho). If you don't have
a real email provider yet, we help you set one up before we cut over your site.
What if I want to leave?
Cancel any month, no penalty. We hand you a clean static export of your site
(HTML, CSS, images, working contact form) that you can host anywhere for
$0–10/month. $500 in months 1–6, $250 in months 7–12, free after 12 months.
What did “founding partner” actually require?
There were only 20 founding-partner spots, and they sold out. The
real job is to use the product, send me honest feedback, and help me
work out bugs and refine the system. In exchange for the $100 rate
(half off the standard $200) and a waived $595 setup fee, I ask for:
a short testimonial after a couple months live, before/after metrics
if you'd like to share them, one warm introduction to another practice
you think would benefit, and permission to use your site as a public
case study. I won't spam you and I won't share anything without asking
first.
What happened to the 20 founding-partner spots?
They sold out. All 20 seats went and those sites are being built
now. The way in today is the standard plan: $200/month plus the
one-time $595 design and onboarding fee, published right here.
Founding partners stay grandfathered at $100/month forever, even
as the standard rate goes up; that was the deal for betting on
this early.
How long does it take to launch?
Typically 1–2 weeks from our first call to going live. We build the initial site,
you review it, we tune it together, then we cut over your domain. After that,
edits happen instantly via the editor.
2003
BFA · Communication Design
Milwaukee Institute of Art & Design
2010
Doctor of Chiropractic
National University of Health Sciences
2013 →
Running my own practice
Every day since
Who built this
I'm both halves of this problem.
I'm Josh Fritz. I spent the first part of my career as a designer, earning a BFA in Communication Design from MIAD in 2003. Then I switched, went back to school, and became a chiropractor at National University of Health Sciences in 2010. I've been running my own practice since 2013.
So I know design. I know what running a clinic actually feels like: the after-hours admin work, the front-desk fire drills, the months wondering why new patient calls dried up. I know what every chiropractic website vendor gets wrong, because I've been the customer of most of them.
I've watched my own website go stale three times in 13 years of practice. Each time I swore the next one would be different. None of them were. PracticeFlux is the tool I wanted that whole decade. I'm building it for clinics like mine.
20sold out founding seats · standard seats and walkthroughs open
Let's talk. No pressure.
The 20 founding seats sold out, and standard seats are open: same custom build, same product, same direct line to me, $200/month plus a one-time $595 design and onboarding fee. Want a walkthrough first? Same form. I'll set up a call, show you the editor live, and answer anything.