Dr. Josh Fritz, DC, founder of PracticeFlux
2003
BFA · Communication Design
Milwaukee Institute of Art & Design
2010
Doctor of Chiropractic
National University of Health Sciences
2013 →
Running my own practice
Every day since

Who built this

A chiropractor and a designer. Both halves of this problem.

I'm Josh Fritz. I spent the first part of my career as a designer, earning a BFA in Communication Design from MIAD in 2003. Then I switched, went back to school, and became a chiropractor at National University of Health Sciences in 2010. I've run my own practice, Bay View Chiropractic in Milwaukee, since 2013.

So I know design. I know what running a clinic actually feels like: the after-hours admin work, the front-desk fire drills, the months wondering why new patient calls dried up. And I know what every chiropractic website vendor gets wrong, because I've been the customer of most of them.

I've watched my own website go stale three times in 13 years of practice. Each time I swore the next one would be different. None of them were. PracticeFlux is the tool I wanted that whole decade. I'm building it for clinics like mine.

Questions

The short version.

Are these websites only for chiropractors?
Yes. PracticeFlux builds custom chiropractic websites and nothing else. The page structure, the copy, and the SEO are all tuned for how patients actually search for care, from “chiropractor near me” to specific services like spinal decompression or prenatal care. That focus is why these sites get found and booked, instead of looking like a generic small-business template.
How is this different from a custom developer or a chiro-template host like Perfect Patients or iMatrix?
A custom developer builds you something beautiful and then disappears. Every change is an email, a quote, and a wait. A templated chiro host charges hundreds a month for a site that looks like every other practice in town and still requires a support ticket to update. PracticeFlux is the custom build and the always-on team that keeps it working, at less than what most chiro hosts charge for the template alone.
Can I run new-patient specials and other promotions through it?
Yes, that's a first-class feature. Describe the special (“$49 new-patient special through July 4, includes exam, X-rays, first adjustment”) and your site puts up a banner, adds the right schema so Google can show it as an offer, and takes it down on the scheduled date. Same goes for closures, weather alerts, and announcements like welcoming a new doctor.
Does the AI actually publish to my live site without me looking?
Only if you want it to. By default Auto Blog posts arrive as drafts for you to approve. You can flip it to auto-publish per topic, per category, or globally, and every post is editable in seconds afterward. Every change is versioned and reversible.
How accurate are the translations?
Better than a generic translator because we pass clinical context: “this is a chiropractic practice; ‘adjustment’ means a spinal manipulation, not a refund.” Each language is reviewed for clinical accuracy before going live, and you can tweak any phrase in plain English.
What do the SEO recommendations look like in practice?
You export your Google Search Console and Analytics reports (about five minutes) and drop them into the SEO tab. The AI reads them and hands back a short, plain-English digest, usually 2 or 3 specific suggestions like “add two testimonials with city names to your home page” or “your services page is missing a schema field that's costing you the rich result.” Most can be applied in one click. No dashboards to learn.
Do you handle our email too?
No, and that's intentional. We host websites only. Your email stays with whoever you use now (Google Workspace, Microsoft 365, Fastmail, Zoho). If you don't have a real email provider yet, we help you set one up before we cut over your site.
What if I want to leave?
Cancel any month, no penalty. We hand you a clean static export of your site (HTML, CSS, images, working contact form) that you can host anywhere for $0–10/month. $500 in months 1–6, $250 in months 7–12, free after 12 months.
How long does it take to launch?
Typically 1–2 weeks from our first call to going live. We build the initial site, you review it, we tune it together, then we cut over your domain. After that, edits happen instantly via the editor.

Let's talk

Questions I didn't answer? Ask me directly.

I respond personally, usually within a day. No automated drip, no salesy follow-ups.

Get started Request a walkthrough