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Open the Edit tab and type the change like you'd say it out loud: "on the homepage, change the hero subhead to: gentle, evidence-based chiropractic care in Bay View." The editor picks the right page and the right spot from your wording. There's no page picker in the Edit tab; the page is part of what you ask for.

The editor can also give you advice. Try asking "what could I do to make the homepage more inviting to new patients?" or "is anything on the contact page hurting conversions?" It'll read the page and respond with suggestions. You stay in control of which (if any) of the suggestions to actually apply.

Yes: tell it the topic and the angle. "Add a paragraph about lower-back-pain causes after the intro on the sciatica page." It drafts copy in your site's existing voice. You can ask for further changes in the same conversation.

Two options. (1) Stay in the chat and clarify: the editor remembers the previous turn, so "I meant the section about new patients, not the insurance section; try again" usually works. This is the area we're actively improving, so if it stumbles, please tell us in the Support tab. (2) Use the per-edit undo described below and rephrase your request from scratch.

Yes: every edit is saved as a version automatically, and each version has its own undo button. The 30 most recent versions of every page are kept.

No. The undo button on a specific version only reverses that change. If you make five edits and then undo edit #1, edits #2–#5 stay in place. (If you see undo behave differently than that, please tell us in the Support tab.)

A good prompt usually answers three questions:

• WHERE: which page, and ideally which section. "On the homepage, in the hero…"
• WHAT: what's the change? If you know the exact words you want, quote them. If you only know the direction, name the direction. "…rewrite the subhead to feel less clinical."
• WHO/WHY: who is the page for, or what are you trying to achieve? "…the audience is first-time patients who are nervous about chiropractic care."

Not every prompt needs all three. But if a prompt isn't landing, missing one of these is usually why.

Say you want your homepage to feel more welcoming to nervous first-time patients. Three ways you could ask:

• Quote the current text when you can. If you want to replace a specific sentence, paste it in quotes: no ambiguity about what you're targeting.
• One change per prompt works better than five. The editor handles one focused change well; a megaprompt asking for five unrelated changes usually trips on at least one of them.
• Name your audience. "More welcoming to new patients" lands differently than "more welcoming to existing patients"; the AI knows that and writes accordingly.
• State constraints when they matter. Length ("under 20 words"), tone ("warm but professional"), what to avoid ("don't use the word 'comprehensive'"): all valid and useful.
• If something's wrong, say what's wrong. "The current line feels too clinical" gives the AI more direction than "I don't like it."
• For advice (not edits), be just as specific. Instead of "help me with SEO," try "what could I do to make the sciatica page rank better for 'sciatica treatment in Bay View'?" The editor can read the page and give you a real answer.

Then ask, don't edit. The Edit chat is great at advisory mode: say what you're trying to achieve and ask for ideas. "My homepage feels too cold to first-time patients. Can you read it and suggest three specific things I could change?" The editor reads the page, gives you options, and you pick the one you want to actually apply. This is often the better workflow when you're not sure of the destination yet.

Two paths:

1. Stay in the chat and clarify. The editor remembers the previous turn: "no, I meant the sciatica page, not the headaches page, and please keep the bullet list."
2. Undo and rephrase. If the conversation has gone sideways, use the Undo this change button and start fresh with a sharper prompt. Sometimes a clean restart is faster than threading a long correction.

And if the same kind of prompt keeps tripping the editor up, that's the most useful thing you can tell us in the Support tab: those reports are how we make the editor smarter.

Click + New page, choose Service, name it (e.g. "Sciatica Treatment"), and give it a one-line description of who it's for. PracticeFlux generates the full page in your site's style: hero, content sections, FAQ, schema markup. Review the preview and publish.

Service pages describe what you offer (Adjustments, Massage, Decompression). Condition pages describe what you treat (Sciatica, Whiplash, Headaches). Landing pages are for specific campaigns or promos. The structure is tuned for each type: service and condition pages are SEO-optimized; landing pages are conversion-focused.

After creating a page you're asked where to place it. To change things later, open the navigation editor in the Pages tab. It has three columns:

• In Navigation: what actually shows in your site's top nav. Drag to reorder.
• Available: pages that exist on your site but aren't currently in the nav. Drag one into In Navigation to show it.
• Hidden: a parking lot for pages you intentionally want out of the way (campaign landing pages, etc.). Same effect as Available (not in the nav), but it keeps the Available column from getting cluttered, and it makes it harder to accidentally drag the wrong page into Navigation.

Drag and drop between columns to move pages around. Changes save when you're done.

Yes. Open the page from the Pages tab and click Delete. The page is removed from your site immediately, but the file is kept in version history for 30 days in case you change your mind.

Click Write a new post, give it a topic, and PracticeFlux drafts the full post (intro, sections, conclusion). You'll see a preview before anything goes live: confirm and it publishes immediately.

Different from picking a date. You choose a cadence (weekly, bi-weekly, or monthly), add topics to the queue, and save. On the next scheduled Monday morning, PracticeFlux drafts the next topic in the queue and emails you a preview link. Nothing goes live until you click the link, review the post, and confirm. This keeps the AI from publishing anything you haven't seen: schedule it once, then approve each post with one click when the email lands.

Yes. On the Blog tab, click Suggest Topics and PracticeFlux returns a list of post ideas tailored to your practice. Add the ones you like straight into the queue: no chat or back-and-forth needed.

Open the post and click Set Image. You pick from images already in your Media library, so upload the photo first if it's not there yet. (Image generation isn't part of the blog flow right now.)

For SEO, weekly is the sweet spot: enough fresh signal for Google without becoming a chore. Bi-weekly still works. Monthly is the floor. The point of the scheduled queue is to set it once and stop thinking about it.

Images: JPG, PNG, WebP, GIF, SVG, HEIC, up to 10 MB each.
Documents: PDF, up to 25 MB each.
HEIC (iPhone photos) uploads work natively: no need to convert first.

Yes. Every image is automatically resized to reasonable dimensions, compressed without visible quality loss, and served at the right size for each device. You can upload the full-resolution original; we'll handle the rest.

Two ways. (1) From the Media tab, place the image directly into a page using the controls there. (2) From the Edit tab, copy the image's path from the Media library and tell the editor where you want it: "insert this image after the second paragraph on the homepage: /uploads/team-photo.jpg."

Video is embed only: PracticeFlux doesn't host video files directly. Upload your video to YouTube, Vimeo, or similar, then paste the link in the Edit tab and tell it where to place the embed: "embed this video at the top of the new-patient page: <url>."

When you upload an image, PracticeFlux's AI suggests alt text from what it sees in the picture. Please review and adjust it. The AI doesn't know yet where on the site the image will end up, so the suggestion is generic by design: a "smiling woman at a desk" might be your front-desk staff, and the alt text should say so. Good alt text helps screen readers describe the image to visually impaired visitors and gives Google a clearer signal of what the image is about.

No cap right now: upload what you need. If usage starts to look unusual, we may reach out to talk about it, but there's no number to hit today.

No. Never upload anything containing Protected Health Information (PHI). That includes, but isn't limited to, patient names, dates of birth, medical records, insurance details, intake forms with identifiable info, X-rays or imaging tied to a patient, or any document a patient signed.

This applies to every upload type, not just PDFs: images, screenshots, and scans all count. When you upload a PDF, you'll get a popup asking you to confirm there's no PHI inside; please read it and only confirm if it's actually true. We treat that confirmation as your attestation.

PracticeFlux is a public-facing marketing site builder, not a HIPAA-covered system. Files uploaded here are served from your public website. Patient information belongs in your EHR / practice-management system, not here. If you're unsure whether something counts as PHI, don't upload it; contact us and we'll help you figure it out.

Banner: a slim bar across the top of every page. Always visible, low-key, hard to miss but easy to ignore. Good for ongoing announcements ("Now accepting new patients") or evergreen offers.

Popup: a full overlay that greets the visitor when they land on the site. Higher impact, but more interruptive. Good for time-limited specials ("$49 new-patient exam through July") where you really want eyes on it.

In the Promotions tab, fill out the banner or the popup form, set an end date, and check the Active box. The promotion has to be marked Active to actually show on your site: that's the master on/off switch.

You can have one banner AND one popup running at the same time (so a low-key banner plus a louder popup is fine), but you can't stack two banners or two popups. If you need to swap, deactivate the current one and turn on the new one.

There's a Show Once per Visitor checkbox on the popup. Tick it and each visitor sees the popup once, then never again on subsequent visits. Highly recommended for anything you're running for more than a day or two.

Yes, but that lives in the Pages tab, not here. Create a new Landing page for the offer and link to it from your banner or popup. The Promotions tab is just the banner/popup itself; the page that visitors land on after clicking through is a separate piece you build over in Pages.

The promotion just stops showing: no redirect, no auto-cleanup beyond that. The setup itself stays in the Promotions tab so you can edit it and re-enable it later with a new end date, or leave it as a starting point for the next one.

Uncheck the Active box and save. The banner or popup disappears immediately. You don't need to delete it: flipping Active off is the cleanest way to pause something without losing your setup.

There's no built-in click tracking in the Promotions tab itself. If you've connected Google Analytics 4 (in the Settings tab), GA4 will record visits to whatever page you link the promotion to, which is the practical way to measure interest. Anything beyond that (pixel-level tracking, conversion attribution) would need to be wired in as part of a custom site build.

It scans every page for the structural things Google cares about: page titles that are too long or too short, meta descriptions that are too long or too short, missing H1 tags, and images without alt text. Each finding has a Fix Now button right next to it: one click and PracticeFlux applies a fix.

Running the audit itself is free: it's a structural scan, no AI involved, so you can run it as often as you want. The Fix Now buttons do use credits, because rewriting a title, generating a meta description, or drafting alt text is real AI work. So the audit is a free way to see what needs attention; the credits only get spent when you actually apply a fix. Tip: run the audit, look at the full list first, then decide which fixes are worth applying right now versus saving for next month's budget.

Google truncates page titles around 50–60 characters and meta descriptions around 150–160 characters in search results: too long and the important part gets cut off; too short and you're wasting the SEO real estate Google gives you. The audit flags pages that fall outside those bands so a Fix Now rewrite brings them into the sweet spot.

Set the date range to the last 3 months in both Search Console and GA4 before you export. That window gives the analyzer enough signal to spot real trends without dragging in stale noise from a year ago, and it keeps token costs in check. A full year of data doesn't sharpen the recommendations; it just makes the run longer and more expensive.

In Search Console: set the date range to the Last 3 months, then Performance → Search results → Queries tab → Export → Download CSV. Drop that CSV into the GSC zone on the SEO tab. (Don't open the file in Excel first: it can corrupt the export. Drop the raw download.) The analyzer uses this data to find queries you almost rank for, pages that get impressions but few clicks, and topics worth pursuing.

Set the GA4 date range to the Last 3 months first, then export. Two GA4 drop zones; feel free to use one or both:

• Pages and screens (recommended). In GA4: Reports → Engagement → Pages and screens → Share icon (top right) → Download file → CSV. Tells us which pages actually get traffic and how visitors behave once they arrive.
• Traffic acquisition (optional). In GA4: Reports → Acquisition → Traffic acquisition → Download CSV. Tells us where visitors come from (organic search, direct, referral, social).

More data = sharper recommendations, but even just GSC + GA4 Pages is plenty to get started.

Roughly 8,000–14,000 tokens per analysis run, depending on how much data you drop in and how big your site is. That's a small fraction of your monthly credit budget; running it monthly is comfortably within reach, even on the busiest month.

Monthly for the first three months while you're dialing in titles, descriptions, and content gaps; you'll see the most improvement in this window.

Quarterly after that is usually enough: Google data takes time to shift, and running it more often won't reveal much new.

Exception: if you've published a bunch of new pages (say, 4+) since the last run, do an interim analysis. New pages are where new opportunities (and new gaps) show up first.

The analyzer reads your data, comes back with a list of recommendations, and you decide what to apply.

• Fix Now: accept the whole recommendation. One click and it's applied to the page exactly as proposed.
• Apply with edits (or similarly labeled, the partial-fix option): for when you like the direction of the recommendation but not every part of it. Maybe the new title is great but the meta description misses the mark, or the rewrite is solid but you want to keep one phrase from the original. You edit the recommendation down to just the parts you want, then apply.

Either way, you're the one approving the change; the analyzer never publishes anything to your site on its own.

Yes, and this matters. Each site has a strategy doc that captures things the raw GSC/GA4 numbers can't see: which services you're prioritizing, which neighborhoods or insurance plans matter, who your ideal patient is. The analyzer reads that first, so recommendations are filtered through your strategy instead of just chasing whatever has the most impressions. (If the strategy doc needs updating, say you've added a new service, message us from the Support tab.)

No tool guarantees rankings; anyone who promises that is selling something. What PracticeFlux does is remove the technical and content-quality reasons Google might skip your pages, then keeps doing so as your site grows. The rest is time, consistency, and the quality of care your reviews talk about.

In the Version History tab, find the change and click Undo this change. That edit is reversed and the page goes back to how it was before. There's no preview screen, but each version has a short text description so you can tell what you're undoing before you click.

Three ways, depending on where you are:

• Stay in the Editor chat and clarify: "no, I meant the sciatica page, not the headaches page." The editor remembers the previous turn and tries again. Best for "the AI almost got it" moments.
• Click undo right in the Editor after the change is made. Same as the History tab, just without leaving the chat.
• Go to the Version History tab, find the change, click Undo this change, then come back to the Editor when you're ready to make a new request. Best when you want to see your full edit history first.

All three paths use the same underlying versioning, so undoing from one place is the same as undoing from any other.

No. Each version has its own undo, and undoing one only reverses that specific change. If you've made five edits and you undo edit #1, edits #2–#5 stay in place. (If you see something different, please tell us in the Support tab.)

Yes. When you click Undo this change, the act of undoing is itself saved as a new version in your history. So if you change your mind, find that "undo" entry in Version History and undo it, and you're back where you started.

The 30 most recent versions of every page are kept. Older versions are pruned automatically, so if you've made 50 edits to your homepage you'll see the most recent 30.

Not right now: there's no diff view that highlights additions in green and removals in red. Each version has a short text description of what changed, which is usually enough to tell what you're looking at. If a real side-by-side diff would be useful for you, mention it in the Support tab; it's the kind of feature we'd build if enough practices ask for it.

Top of the Settings tab, under Plan & Usage: shows credits used vs. monthly limit, percent used, and the date your credits reset. A live gauge of the same info also lives in the topbar on every tab.

Under Billing & Subscription, click Manage subscription. That opens Stripe's hosted billing portal (in a new window) where you can update your card, download past invoices, or cancel. Everything billing-related is handled there, not inside PracticeFlux.

In the Online Booking panel:

• Booking Link: where every "Book Now" button on your site points. Paste your Calendly / Jane / NovaCal scheduling URL.
• Booking Widget Code: paste the embed snippet your scheduler provides (script tag or iframe). Then click Create Booking Page and PracticeFlux generates a /book.php page on your site with the widget embedded. If you've already created one, the button becomes Update Booking Page.

You can use just the link, or both; most clients want both so visitors can click any "Book Now" button OR land on a dedicated booking page.

All three live in the Google Integrations panel. Each is optional: leave any blank if you don't use it.

• GA4 Measurement ID: paste your G-XXXXXXXXXX ID. Tracking starts the moment you save.
• Search Console Verification: paste either the full <meta> tag or just the content value from Search Console's HTML tag verification method.
• Google Tag Manager ID: only needed if you use GTM to manage multiple tracking scripts. Most practices don't need this.

Click Save Integrations when done.

Under About Your Practice. This is a free-form text area, not separate fields: write your practice name, doctor name, location, phone, and the tone you want the AI to use, in any format that makes sense to you. The AI reads this every time it writes content for your site, so keeping it accurate keeps the AI accurate. If your phone number changes here, also ask the editor to update it on any pages where it already appears: Settings updates the AI's memory, not the live pages directly.

A list of hard guardrails (brand colors, CSS class names, structural rules) that the AI must respect on every edit. You'll see a yellow warning on this panel for a reason: bad rules here cause confusing results across the entire site. If you're not sure what to put in this section, leave it alone or ask us first in the Support tab. Your site administrator will usually seed this at launch.

Two or three short paragraphs from your existing site that capture how you actually write. The AI uses these as examples when it drafts new content, so the voice stays consistent with what's already there. Your site administrator seeds this once your site copy is finalized. Once it's set, you can refine the samples whenever you tweak your tone of voice.

A read-only window into the patterns the AI has picked up from your edit history: what you've kept, what you've reverted, the kinds of things you keep asking for. It auto-maintains itself; you can't edit it directly. Mostly it's a way to see, in plain text, what the AI thinks it knows about your preferences. It starts empty and fills in after you've made a few edits.

Bottom of the Settings tab, in the Change Password panel. Enter your current password, the new one (12-character minimum), confirm it, and click Update Password. The change takes effect the next time you sign in.

Open Settings → under Billing & Subscription, click Manage subscription. That launches Stripe's secure billing portal where you can update your card, see your full invoice history, and download receipts.

Same place: Settings → Manage subscription → Cancel subscription inside the Stripe portal. Your site stays live through the end of the billing period you've already paid for. We don't pro-rate refunds for partial months, but you keep what you paid for.

Your site doesn't go dark the moment a payment fails; we give you time to fix it. Here's the actual ladder:

• Days 0–2 after a failed charge: Site runs normally, no admin warning. Stripe automatically retries the card.
• Day 3: A yellow "we couldn't process your payment" banner appears at the top of your admin panel. Your public site still runs normally; patients see nothing different.
• Day 7: If the payment still hasn't gone through, the public site is temporarily suspended and shows a brief unavailable notice with a phone-the-practice fallback. Your admin login still works so you can update your card and restore service immediately.

Most failed payments are just expired cards or a temporary issuer-side decline; updating the card from Stripe's portal restores everything in seconds, including a suspended public site. If you ever want to talk it through, message us from the Support tab.

Sign in to your admin panel (works even during suspension), open Settings → Manage subscription, and update your card in the Stripe portal. Once the payment goes through, your public site comes back automatically: no manual restore step on your end.

You'd never want to. Founding-partner pricing ($100/month) is locked in for as long as you stay a customer: there's no clock running out, no anniversary upgrade. The $200/month plan is for practices who signed up after the founding cohort filled.

Whichever of these comes first:

• 60 minutes from when you click your invitation link; there's a live countdown in the topbar.
• 5 guided edits through the walkthrough (Edit → Pages → Blog → Media).
• 5 free-form edits of your choice once the walkthrough is done.

That's up to 10 real edits plus an hour of poking around: enough to get a genuine feel for the editor without becoming a workday. When any of those limits hits, the session ends and the site resets.

The trial site reverts completely to its pre-trial state: every page you edited, every blog draft, every uploaded image, every nav change is wiped. Nothing carries over to the next person's trial. That's intentional: the trial is a shared sandbox, so everyone starts from the same baseline.

Not directly: the sandbox resets. But if you sign up afterward, we can recreate any pages or drafts you liked on your real site as part of onboarding. Just mention what you were working on in the welcome email and we'll handle it.

No. Even though the site resets after your session ends, the trial sandbox isn't a HIPAA-covered system, and we don't want any patient names, dates of birth, medical info, or other PHI uploaded during a trial: same rule as a real PracticeFlux site (see the Media library section). When you're trying the editor, use made-up examples: placeholder names, generic conditions, sample text. The point of the trial is to test the feel of the tool, not to test it on actual records.

The trial blocks the full drag-and-drop nav editor (it's the easiest place to accidentally break a site's structure in a quick session). You can still add new pages to the nav through the page-creation flow, so the workflow you'd use day-to-day on a real site is the one you get to try. The full nav editor is unlocked on every paid PracticeFlux site.

Only one trial runs at a time so the experience stays fast for whoever's in the sandbox. Your invitation link is still valid; try it again in a few minutes when the current trial wraps up.