Case study · Twin Tiers Chiropractic & Wellness · Hornell, NY and Osceola, PA

18.8 → 11.4 average Google position, 82 days before vs 82 after
5.6% → 10.1% click-through rate: the share of people who see the site and choose it

Half the impressions. The same clicks.
That is a better website.

The old site showed up for a lot of searches it had no business ranking for. The new one shows up for fewer searches, higher, and nearly twice as many of the people who see it click. Clicks per day held steady while impressions fell 42%, which is exactly what cleaning up relevance looks like in the data.

Read the story Visit the live site

From the practice's own Search Console

Average position, week by week.

7132027 relaunch 12 weeks before 12 weeks after
Impression-weighted average Google position by week, twelve weeks either side of the July 29 relaunch. Lower is better: position 1 is the top of the page. The last six weeks of the window average between 4.6 and 5.5.

What changed

Two offices, two states, one site that says so.

Dr. Britt treats patients in Hornell, New York and Osceola, Pennsylvania, and the old site handled that the way most templates do: badly. The rebuild gives each office its own address, hours, and structured data, linked as branches of one practice, so Google can match each location to the searches made near it instead of blending them into one vague listing.

The copy was rewritten to a clinical standard the doctor set: plain language about what each technique does and for whom, no vague wellness promises. The practice's reviews, more than 370 of them, sit on the site through the scheduling tool patients already use. The design is editorial and movement-focused, built around the practice, and approved by the doctor on July 22 before it went live a week later.

The result is a site Google trusts for fewer, better searches. The impressions that disappeared were the ones that never produced a patient: searches from the wrong town, or for things the practice does not do. What is left ranks on the first page, and people click it.

The numbers, honestly framed

Eighty-two days before, eighty-two days after.

18.8 → 11.4
average position
the last six weeks of the window averaged 5.4
5.6% → 10.1%
click-through rate
nearly double, and 13% in the second half
5.3 → 5.5
clicks per day
steady, on 42% fewer impressions
94 → 54
impressions per day
the junk searches the old site used to appear for

Source: Google Search Console for twintierschiro.com, pulled October 21, 2026. Pre period is the 82 days before the July 29 cutover, post period the 82 days after. The caveat: fewer impressions can also mean lost visibility, so we checked. Clicks did not fall, click-through rate doubled, and position kept improving through the window, which is the signature of relevance going up rather than reach going down.

Dr. Josh Fritz
Dr. Josh Fritz, DC Founder, PracticeFlux · Bay View Chiropractic, Milwaukee

Every number on this page came from the practice's own Google Search Console. More case studies: WellnessOne (2.7 times the search impressions), Pelphrey (mobile score 71 to 98 off an all-in-one vendor) and Kentwood (a new site in three weeks). Weighing a move of your own? Start with how we migrate without losing rankings.

19 practices live across 12 states · coast to coast

Ranking for the wrong searches is the same as not ranking.

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