Case study · WellnessOne Knee & Spine Center · Lincoln, NE

2.7× as many Google impressions per day, 88 days before vs 88 after
15.5 → 10.9 average ranking position across every search the site appeared for

Google showed the site 2.7 times as often.
Nothing about the practice changed.

WellnessOne Knee & Spine Center relaunched on PracticeFlux on July 23, 2026. Same doctor, same domain, same services, same town. What changed is the website, and Google's response to it is the cleanest before-and-after we have published.

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From the practice's own Search Console

Impressions per day, week by week.

36573010951460 relaunch 12 weeks before 12 weeks after
Average daily Google impressions by week, twelve weeks either side of the July 23 relaunch. The spike in weeks one and two is Google re-crawling and indexing the new pages; the level it settled at is roughly double the old baseline.

What changed

A page for every reason a patient might search.

The old site described the practice. The new one answers the searches. Every service got a dedicated, search-ready page with the structured data Google uses to understand what a page is about, the practice's location and hours marked up the same way, and a design built around the clinic's own identity instead of a template. The booking widget the practice already used stayed exactly where patients expect it.

Speed was the other half. Google grades every site on how fast the main content appears and whether the layout jumps while it loads. The relaunched site scores 99 on mobile with a layout shift of 0.003, which is as close to zero as the tool reports. Slow sites get shown less; this one stopped being slow.

Since launch the practice has run its own site through the plain-English editor, including adding its own advertising pixel without a ticket. That is the point of the platform: the relaunch is the start, not the deliverable.

The numbers, honestly framed

Eighty-eight days before, eighty-eight days after.

269 → 713
impressions per day
how often Google showed the site in results, +165%
15.5 → 10.9
average position
impression-weighted, across every query
+12%
clicks per day
3.7 → 4.1, the slowest number to move after any relaunch
99
mobile performance
Lighthouse, with a layout shift of 0.003

Source: Google Search Console for wellnessonenebraska.com, pulled October 21, 2026. Pre period is the 88 days before the July 23 cutover, post period the 88 days after. The caveat we would rather volunteer: impressions rose far more than clicks, because many of the new impressions are long-tail searches the site now appears for further down the page. Position and clicks are both still improving in the second half of the window, which is the shape you want.

Dr. Josh Fritz
Dr. Josh Fritz, DC Founder, PracticeFlux · Bay View Chiropractic, Milwaukee

Every number on this page came from the practice's own Google Search Console. More case studies: Twin Tiers (average position 18.8 to 11.4), Pelphrey (mobile score 71 to 98 off an all-in-one vendor) and Bay View (six times the visitors). For speed data across every site we have built, see the fleet speed scores.

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